Run by a founder who built and exited a 7-figure ecommerce brand. We don't chase ROAS. We chase profit.
Real brands. Real numbers. Including my own.
Started on TikTok Shop, scaled on Shopify. I ran the ads, the creative and the offers myself, after every agency I hired failed to perform.
Tough Glove
Without a bigger ad budget. We fixed the offer, not the spend.
WZFoods
Week on week. Their best week ever on Meta, running the ICS system themselves.
Pick the one that fits where your brand is right now.
ICS runs your Meta ads end to end — creative strategy, campaigns, and scaling — anchored to your margins and CPA, not ROAS. Landing page and email support included where it moves profit.
Best for: Brands doing £30K+/month, already running Meta ads, founder-led.
Get the ICS Meta ads playbook plus weekly 1:1 calls with Ahmed. You run the ads in-house; I help you launch, optimise and scale, with your numbers and offer built around profit.
Best for: Trading brands that want to run Meta ads in-house with a 7-figure founder guiding them.
We work with 5- and 6-figure ecommerce brands who are serious about growth. Here's how we do it.
Most agencies optimise for ROAS. We optimise for profit. From creative strategy to campaign execution, we build Meta ad systems that scale without burning your margin.
Your email list is your most valuable asset. We build automated flows and campaigns that turn browsers into buyers and buyers into loyal customers — on autopilot.
Built directly into your Shopify theme using AI-enhanced design. No generic templates. Every element engineered to reduce friction and turn your traffic into revenue.
Shopify
Meta Ads
Triple Whale
KlaviyoOne proven system across every client. No guesswork, no generic playbooks — just a structure built from actually running 7-figure ecommerce brands.
Before we touch your ad account we calculate your margin targets, CPA ceiling, and profit goals. Every decision we make is anchored to what growth actually needs to look like for your specific business.
We build and optimise your full conversion funnel — Meta creatives, landing pages, and messaging — engineered for one thing: turning spend into profit.
Once the foundations are proven we scale with discipline. Budget increases tied to CPA performance. Continuous creative testing. The system compounds over time.
I'm Ahmed. I started NOIR, a car fragrance brand, selling on TikTok Shop.
When it started growing, I did what most founders do: I hired agencies to run the ads. They didn't perform. Not one of them.
Big promises on the sales call. Then account managers, monthly reports, ROAS screenshots, and an invoice every month. Meanwhile it was my money on the line, and nobody treated it that way.
So I stopped outsourcing it and learned it myself. The ads, the creative, the offers, the margins. And I outperformed every agency I'd ever paid.
Along the way I learned the lesson that changed everything: there were months where revenue went up and the bank balance didn't. More spend, more orders, longer days, and less to show for it.
Revenue is vanity. Profit is what pays you.
So I rebuilt everything around it. I worked out exactly what I could afford to pay for a customer. I fixed the offer so every order was worth more. And I only scaled when the numbers said yes.
That's what took NOIR to seven figures, first on TikTok Shop, then on Shopify, and all the way to an exit.
ICS is the agency I wish I'd hired back then.
When you work with me:
Whether I run your ads for you or teach you to run them yourself, you get everything I learned the hard way, without paying for it the way I did.
— Ahmed
It depends on which way we work together.
Done for you: a monthly retainer for running your Meta ads, plus a performance share that only kicks in after a baseline period, and only in months where we hit the target CPA we agree together. If we don't perform, you don't pay for performance.
Done with you: a fixed monthly fee, paid upfront for 3 months, covering the ICS playbook and weekly 1:1 calls with me.
Exact pricing is confirmed on our call once I've seen your numbers.
Apply in 2 minutes. If we're a fit, you'll book a call with me directly. If we're not, I'll tell you.
